WHO I AM & WHAT I DO
15+ years in agency and enterprise settings, b2c and b2b. 6+ years in managing products and people – developing both to reach their full potential. Experience in social networks, market places, PropTech, outdoor navigation and planning. Comfortable in agile, growing,
and ever-changing environments.
I'm a Product Manager. I discover. I deliver. I iterate.
I'm a UX Researcher. I listen. I empathize. I analyze.
I'm a Team Lead. I enable. I empower. I coach.
I'm a Life-Long Learner. I wonder. I grow. I stay curious.
I'm human. I care. I question. I make mistakes.
MY PROFESSIONAL EXPERIENCE
Product Manager
komoot
Leading the major redesign of the recording and navigation experience on iOS and Android with a dedicated, cross-functional engineering squad in our mission to make outdoor adventures accessible to all
Continuously improving our app for Garmin devices to deliver value to subscription users with features such as Auto-Rerouting, points of interests or route warnings
since March 2024
Group Lead / Head of UX Research
AVIV Group
Leading and growing a multinational, distributed team of research experts
Guiding the transition of three teams (from Ferman immowelt, Belgian immoweb and French SeLoger) to form AVIV's new central UX research team
Establishing a strong team culture, common processes, rituals, and quality standards
Driving foundational cross-country research to establish strong frameworks of user knowledge
January 2022 - February 2024
Product Manager (b2c)
XING, New Work SE
Validating strategic vision of the XING relaunch with live-data prototyping, informing development of the app's main areas
Taking a central area of the new app from MVP stage to integral part of the user journey
Steering cross-functional teams through discovery and delivery, using agile methodologies
May 2020 - December 2021
Product Manager (b2b)
XING E-Recruiting
Conceptualization, development and launch of a data-driven candidate search for recruiters as part of XER’s SaaS suite
Delivering on time for the leading trade fair for HR solutions as one of the major selling points for the full product suite
Constantly iterating on the product to improve engagement and retention, based on behavioral data and user feedback
Training Sales, Marketing and Customer Success teams on new features
February 2019 - April 2020
Senior UX Researcher
XING
Conducting Design Sprints and a wealth of qualitative & quantitative research methods, such as deep-dive interviews, diary studies, focus groups, online surveys, and UX tests
Initiated and prototyped the company‘s first insights repository
Conceptualized and developed a series of UX research trainings (videos and in-person)
Running workshops for teams to clarify their vision and align on goals and expectations
July 2016 - January 2019
Media & Brand Researcher
phaydon | research + consulting
Leading, planning, and coordinating research projects along their whole lifecycle
Consulting industry-leading clients based on the generated insights
Developed and established a framework for rapid concept tests, tailored to a client
October 2010 - June 2016
EDUCATION
Cognition and Media Sciences, B.Sc.
University Duisburg-Essen
Thesis: "The role of perceived expertise and similarity of human sources on online buying decisions (a conjoint analysis)”
LANGUAGES
German (Muttersprache)
English (full professional proficiency)
Spanish (estoy aprendiendo)
French (un petit peu)
VOLUNTEERING
ProductTank Organization
Mind the Product,
since 2024
Organizing speakers, sponsors and venues for quarterly product management meet-ups that bring the Hamburg product community together
Barcamp Organization
UX Camp Hamburg,
2017-23
Creating an inspiring barcamp for 200 yearly attendees, acquiring sponsors, keeping 1,200+ subscribers up-to-date via newsletters and social media
Volunteer Coordination
MTP Engage HH/ Product at Heart,
since 2018
Leading and coordinating a team of 15+ annual volunteers to ensure an unforgettable experience for Mind the Product & Product at Heart attendees
UX & Product Mentoring
CoffeeCodeBreak, 2023-24
MOIN WORLD e.V., 2022-24
Supporting, guiding, and sharing experiences with women wanting to break into UX and Product Management